Pay me, Seymour.
Bottom line: if you perform a requested service for which you would charge a stranger $75 an hour, there is no excuse for you to perform said service free of charge for ANYONE. No matter how sweet, kind, or familiar they are.
The road to successful freelancing, business owning and cash earning is paved with invoices.
Come on! A discount is one thing – but FREE?! Heck no! Don’t feel bad about charging folks for your services. I assure you they won’t feel bad about paying you for a job well done. So don’t screw it up 
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I couldn’t agree more! How many of us have a skill that we take for granted? My garage door doesn’t open and I have no idea to fix it, but my neighbor does. Here’s the dilemma: If I ask for help, shouldn’t I compensate the helper for his or her help? I know there’s a “help out the common man” thing going on there, but come on! If I am saving $200 by getting a friend to help, shouldn’t they at least be paid for the experience they’ve acquired? Other than the fee or the business license, if the problem ends up solved, what is the difference between your neighbor and an electrician?