This week I am learning that persistence is not necessarily nagging.

Some clients need you to stay on top of their deadlines for them. They need you to call and hold them accountable for their role in the client/provider relationship.

Your clients are busy folks. They know they need a website, brochure copy, rehearsal schedule, etc. Their problem is finding the time to sit down and provide you with what you need to produce the product.

This might be the first time your client has ever been asked to write or think about such things.

Patience is good, but what your clients really need is motivation.

It may not be what you signed up for, but you are your client’s cheerleader.