You must read Made to Stick by brothers Chip and Dan Heath. You’ll come away enlightened, but not in a snobby way.

It is a smart and fun read about, well, what makes ideas “stick.” I have learned a great deal; many suggestions I am already applying to my creative process at work.

Go on now … get your copy here.

After reading this book, I very much regret not going see these guys when they spoke at SXSW, but I just couldn’t drag myself out of bed for their 10 a.m. panel. Curse those Hilton Hotels down mattresses!