Read it. Read it right now.
You must read Made to Stick by brothers Chip and Dan Heath. You’ll come away enlightened, but not in a snobby way.
It is a smart and fun read about, well, what makes ideas “stick.” I have learned a great deal; many suggestions I am already applying to my creative process at work.
Go on now … get your copy here.
After reading this book, I very much regret not going see these guys when they spoke at SXSW, but I just couldn’t drag myself out of bed for their 10 a.m. panel. Curse those Hilton Hotels down mattresses!
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So – upon your recommendation I bought the audio version of Made to Stick. We’re “reading” it on our trip to ‘bama in a couple weeks. Because our trip is like 18 million hours long, we’ll probably take along that audio version of the first Harry Potter book. I know I’m a little late on the draw here, but joining the trend was always an uneasy thing for me.