Comments on: A disappointing read and a good question http://www.flackrabbit.com/2008/a-disappointing-read-and-a-good-question/ Mon, 02 Jan 2012 16:17:53 +0000 hourly 1 By: Margie http://www.flackrabbit.com/2008/a-disappointing-read-and-a-good-question/comment-page-1/#comment-23734 Margie Tue, 02 Dec 2008 20:10:32 +0000 http://www.flackrabbit.com/?p=1026#comment-23734 Asim, hey dude! Thanks for the comment! :) Hope you are doing well. To me it was nothing but a bash on PR ... then I read Ben's comment ... Ben, I think you make a great point. Appreciate you taking the time to share your take away from the book. It's good to read your perspective. I hear you loud and clear - the book just didn't do it for me. Asim, hey dude! Thanks for the comment! :) Hope you are doing well. To me it was nothing but a bash on PR … then I read Ben’s comment …

Ben, I think you make a great point. Appreciate you taking the time to share your take away from the book. It’s good to read your perspective. I hear you loud and clear – the book just didn’t do it for me.

]]> By: Ben Nesvig http://www.flackrabbit.com/2008/a-disappointing-read-and-a-good-question/comment-page-1/#comment-23733 Ben Nesvig Tue, 02 Dec 2008 19:53:54 +0000 http://www.flackrabbit.com/?p=1026#comment-23733 I've got to disagree with you about this book. This is the book that sold me on PR. I don't think Al and Laura are sad to see the death of advertising since they are in the PR and consulting field. They are huge believers in using PR to build brands and using advertising to maintain the brand. I think somewhere in the book they tout the cost advantage of PR as opposed to advertising. Credibility is a major advantage of PR and is definitely worth stressing, but I don't see it as the only advantage. PR offers some message control, but not 100% message control like advertising does. You can pitch reporters, but it is ultimately up to them to spin what you give them however they want. A good follow up to this book is "Origin of Brands" by Al and Laura. It focuses a lot more on branding and divergence in brands. I’ve got to disagree with you about this book. This is the book that sold me on PR.

I don’t think Al and Laura are sad to see the death of advertising since they are in the PR and consulting field. They are huge believers in using PR to build brands and using advertising to maintain the brand.

I think somewhere in the book they tout the cost advantage of PR as opposed to advertising. Credibility is a major advantage of PR and is definitely worth stressing, but I don’t see it as the only advantage.

PR offers some message control, but not 100% message control like advertising does. You can pitch reporters, but it is ultimately up to them to spin what you give them however they want.

A good follow up to this book is “Origin of Brands” by Al and Laura. It focuses a lot more on branding and divergence in brands.

]]> By: Asim http://www.flackrabbit.com/2008/a-disappointing-read-and-a-good-question/comment-page-1/#comment-23725 Asim Mon, 01 Dec 2008 14:56:29 +0000 http://www.flackrabbit.com/?p=1026#comment-23725 Hmm...Is the book just a big PR piece for advertising? Does it make any mention of comparing the cost of advertising (the one that lets you "control" content, visual appearance and timing) vs. the cost of PR (supposedly no control?). Also, shouldn't a successful large company these days really have both? Hmm…Is the book just a big PR piece for advertising? Does it make any mention of comparing the cost of advertising (the one that lets you “control” content, visual appearance and timing) vs. the cost of PR (supposedly no control?). Also, shouldn’t a successful large company these days really have both?

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