Public Relations Society of America chair-elect Michael Cherenson recently shared a few “insurances” to advancing your PR career. I agree with them wholeheartedly and, as a PR practitioner, would only add to his list “create luck for clients and prospects, too”:

Knowledge is power. The more you know, the more powerful you will be. Every public relations professional must constantly retool and make a commitment to professional development. It’s no longer a luxury, it’s a necessity.

Knowledge is not enough. You also need a network, connections, and relationships. Get involved; be a leader.

It’s still not enough to be smart and know lots of people ??? you also need luck. And luck isn???t an accident. Lucky people often make their own luck by being proactive and attacking life with a positive attitude.

Preach on, brother. As hubby and I phrase it, “you make your own breaks.” Either way, it’s true and the action items rest with you.

I had a friend in junior high whose mother would say things like, “No, I don’t need the salt shaker. If the Lord wanted me to have salt on my food he would have made it salty. And that’s true for life, too.”

She was a nice lady, but her logic never hit home. The Lord gave you and me a brain and opposable thumbs, so get to salt’n, sister. Life’s too short not to.