A quick social media reality check courtesy of Communications Overtones:

Certainly, social media tools can lead some people to believe that they are much more popular than they actually are. And many have amassed a small, or even fairly large following online. There is nothing wrong with it, but as in all things, this attention can be used for the good or for self aggrandizing.

My advice to communicators is to remember that the tools, while interesting and important, are never the ultimate goal. The ultimate goal is to be an effective communicator.

Amen, sister. Thanks for that.