Be your own guinea pig
I was being asked a bunch of questions about Twitter today (Hi, B!) and found myself saying that the best way to get to know the ins and outs of social media is by testing it out on your own account, on your own time.
And then I thought to myself, “Hey, that makes a lot of sense, Margie. Good one.”
You know, because then when you say something patently offensive or stupid, you’ve done it under your own name and not your employer’s. Even though that can still get you fired.
Like most things, practice makes knowledgeable. So, when you are at the conference table and someone asks you how hashtags work, you’ll know because you’ve used them. When someone, like your boss, says they are confused about what happens when p*rn creepos follow you, or why it matters if one RTs, @s or DMs, you’ll explain it to them with authority – not because you read it on Mashable – because you’ve already done it well (or messed it up).
If you have never been caught up in the World Wide Web, why would your employer trust you with their online reputation?
If you want folks or co-workers to look to you for Geek Guidance you’ve gotta create, play with, and maintain a personal Twitter account; you’ll need to have personally blogged for an extended period of time; you must continuously play around on Facebook and constantly seek to find a purpose for LinkedIn. You’ll need to know how Google rules the world works and “what makes a RSS feed different than an alert.” It takes a lot of work; a lot of reading; a lot of trial and error.
Agree? Or am I just being snobby?
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Completely agree. The learning curve is pretty short, too. After about a month you’ll be qualified to join the ranks of the hundreds of thousands of “social media consultants” on Twitter.
BTW, that’s why it’s not a great career move to try to be a “social media consultant.” Anybody can pretty much figure it out with practice and without paying somebody.
.-= Aaron´s last blog ..aaronmandersen: I’ve just been spammed via a follow recommendation. I feel so used and dirty. =-.
Hi Aaron, thanks for stopping by! I’m with you! It worries me to no end when I hear folks say they are going to solely focus their skills on social media – that they don’t need any other PR skills because they’ll just Twitter and blog their way into PR stardom. (sigh) It’s just bad news bears.
.-= Margie´s last blog ..Start building your brand =-.
I completely agree! and to introduce myself, my name’s Ilyse and I’m in gradschool studying information science and public affairs-and I’m a big fan of your blog!
I think fear of making errors is what keeps many people from trying to mess around with social media and technology, which is why I really love how your blog breaks everything down in an accessible way and shows creative and fun ways to apply social media as well as its importance in professional environments.
cheers!
PS I started following you on twitter via Matt (a great friend from college) and he encouraged me to send you an @message/write on your blog to let you know I’m a fan!
Hi llyse,
So kind of you to drop by and take the time to comment! I appreciate your readership; and if you every have a specific topic in mind that you’d like us to talk about on this blog, just shoot me a DM on Twitter!
M
.-= Margie´s last blog ..Google Wave explained in two minutes =-.
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