SXSW Interactive: Day 4
Day 4 involved a little less session time and a little more tacos/fajitas/beverages. I did attempt to go to the 11:30 session called “How to Protect Your Brand Without Being a Jerk!” but got tired of listening to the panelists argue with each other and left early.
I did manage to get a lot of work done on Day 4 though, so I’ve got that going for me, which is nice.
The issue for Team Newman is this: AT&T was apparently caught off guard by the SXSWi geek migration to Austin, so our iPhones are useless. And, since our hotel gets its Internet service from AT&T, the wireless speed in our room is painfully slow. Therefore, if we are to get any work done we have to go to the Convention Center (sigh).
You can imagine how bitter we, the Internet-addicted, are right now.
BUT the good news is that we found a place here in Austin called Rio Grande and we loved the food there so much that we ate there twice on Day 4. The best part: they make FlackRabbit-sized mango margaritas! Adorable AND yummie!
We also went to a couple of fun parties where my hand got some fashion henna and my hubby got a cool t-shirt. Then of course there was the Gowalla party. We got there right as the doors opened and scored some free shirts and beer. AND got to meet Zappos CEO Tony Hsieh (see above photo). He was quite nice and also very introverted, which surprised me a little.
All in all, Day 4 was great. I’m looking forward to Day 5, especially the “core conversation” about non-profits and web tech.
Related articles by Zemanta
- AT&T; Adding Capacity At SXSW To Deal With iPhone Crush (businessinsider.com)
- SXSW killing AT&T; in Austin? (jkontherun.com)
You can leave a response, or trackback from your own site.

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=c4409c3d-82c1-44fc-aab9-c47033c0e2d6)




[...] So, what do you think of the Zappos internal (and now external) communication tactic? Do you agree that it’s a good example? Or am I just blinded by my Zappos love? [...]