I’ve often wondered how one goes about creating a LinkedIn group. The other day, I found out by starting one for DC Flacks. Now, if someone at work asks me about the pros/cons/ins/outs of this particular tool, I’ll be able to speak with some authority because I’ve actually done it.

Some goes for the social media consulting I do on the strategic use of blogs, Twitter, PitchEngine, Facebook, Foursquare, Yelp, etc. I know how to do these things well because I’ve used them for myself and continue to explore their uses.

It’s the story of Team Newman‘s life, really. Dave and I play around on the Internet and try out new things. The stuff we try personally often ends up benefiting the folks who hire us. It’s not that we magically know geekery, it’s that we get a lot of practice.

What about you? Do you try new media tools out on yourself/company/firm before you pitch the idea to someone who is paying you for public relations council?

If so, share in the comments some lessons learned and discoveries made. You know how I love a good guinea pig story.

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