I have a veritable cornucopia of talented friends and colleagues.

My peeps write/produce/direct award-winning plays, receive international recognition for writing and singing songs (this one is my favorite), capture in pixels moments you’ll remember forever, paint life-like picture of your puppies, own highly successful PR shops (Nashville, D.C.), crown local culinary rockstars in print and on iPhone, have become in-demand wedding and fancy event caterers, and even raise three children while blogging, sewing, baking and praying at the same time.

Recently, I discovered my friend friend Tod directs viral videos for people. I don’t know exactly what I thought he did, but I didn’t know he produced freakishly cool things, like this video for Green Buzz Agency:

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LESSONS FROM TOD

1. Tod clearly understands his skill set is best shown by example. It’s one thing to say you produce viral videos, it’s another to provide proof.

2. What I like most about Tod’s video is that he did this for his own agency, not a client. (Although, he can certainly do that for clients–contact him here.) Practicing it on yourself or (with permission) your own shop is a great way to hone your craft.

3. Once you create your masterpiece, don’t be afraid to email your peeps and ask them to take a look/critique/blog about your work. If you’ve surrounded yourself with positive, supportive people, you’ll end up with useful feedback, an expanded portfolio, and possibly a blog post or two!

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