PR firm job descriptions always mention a preference for applicants who have worked at another PR firm; here’s why:

1. Customer service: successful firms need intuitive, multi-tasking folks who can manage half-a- dozen clients’ needs, wants and panic attacks at a time—while making each client feel like he is the top priority. Firms are comprised of pros who know how to juggle; the best pros know which balls will bounce and which will break.
2. Billable hours: firms only exist if they keep making money, which means their pros must not hesitate to bill for their time, charge for copies, invoice travel, etc.  Communicators “feeling guilty” about making money in return for their expertise and services will be miserable— and likely, laid off.  We aren’t talking taking advantage of clients here, we are talking being paid for your talent. One of the most difficult mindsets for a firm newbie to gain is a comfort/confidence in billing. A smart firm would much rather you work through all that self-conflict at another firm, before you take up space on their payroll.
3. Mad writing skills: can you turn out a thoughtful, relevant, well-written piece on a moment’s notice? If so, fabulous! If not, no worries; becoming a good writer is a totally learn-able skill–it just takes a great deal of practice. That firm you admire hopes you get plenty of said practice somewhere else so they don’t have to teach you while you are on the clock.

Firms want firm-type folks because both parties know what they are signing up for. If you haven’t worked for one but want to, be sure your cover letter explains that your work experience has turned you into a service-driven, fantastic writer who isn’t afraid to make money.

Fellow firm peeps—am I missing anything? Share your thoughts in the comments!

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