Never.

As professional communicators, you understand the public humiliation and/or blacklist that awaits those who make their living at this craft via unethical practices. You are completely aware that The All-Seeing Internet will ferret out even the most casual white lie. Make no mistake, you’ll be found out in a matter of minutes (hours, if you’re lucky) by angry bloggers, curious journalists or savvy Web searchers.

I know you know that, but someone was unsure and Googled this the other day, stumbling onto ye old FlackRabbit:

It’s not that I think you need a reminder that there is no lying in public relations; I simply want to have it on the record to guide the next non-pr-pro Googler, Bing or Yahoo!er who surfs in. (Hi!) That said, if you do need a quick refresher in the ethics of PR, the Public Relations Society of America Website is hosting some nice, free resources here.


Thanks to the all-seeing-Internet, even the casual white lie will be ferreted out by angry bloggers, curious journalists or patient Web searchers.
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