Hi, I'm Margie Newman. I blog about public relations, social media, careers, productivity and geek stuff.

I totally started a business with my spouse.

san diego public relationsThe first thing people ask when I tell them I’ve started a PR and CSR firm with my husband is, “you like each other that much?” Yes, actually, we do!

We proudly announced today that Dave’s digital mind and my PR savvy are at your service as Intesa Communications Group, LLC. We’re based in San Diego, serving clients from coast to coast.

While the economic climate remains a challenge for most companies, the time is ripe for business leadership to take a deep breath, assess its current reputation and social responsibility efforts, and craft a plan to generate social and financial dividends.

Who should call Intesa?

Intesa clients include businesses, non-profits, corporations, foundations and high-wealth individuals seeking to manage their reputations, while generating the most value for society and the bottom line. If you or someone you know fits this bill, we should talk.

In the meantime, you can check out the latest Intesa news on our blog and by following us on Twitter. And thank you for your support and encouragement this summer! Oh! And if you ever are in downtown San Diego, please stop by our office; we’ve got a fabulous view:

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Team Newman, San Diego bureau

Here we go again! Team Newman is headed west to beautiful San Diego, California. Dave and I have been offered an opportunity to work together—doing what we love for clients we believe in. The details are still in the works; we will share them with you soon.

It was just three and a half years ago that we announced Team Newman’s move to our Nation’s Capital. We hit the ground running in D.C., thanks to friends like Joe Flood. There was hardly a happy hour/networking event we didn’t grace. Then, we started our own.

Let’s Recap
D.C. has been good to Team Newman. Since May 2009, we have:

  • made lifelong friends;
  • had a baby;
  • left the well-respected companies we worked for better than we found ‘em;
  • ran a 5k (well, my first is this weekend…)
  • (I) learned to ride a bike; and
  • survived a blizzard.

And those are just the first few fun things that come to mind.

It was also a pleasure serving on the Washington Women in Public Relations board. Folks, if you are looking to connect with some of the most talented, sincere women in town, you had better join this group.

Let’s Stay In Touch
We truly are excited about sharing this new adventure with you. If you’d like to be kept in the loop, join the Team Newman mailing list! We promise we’ll never spam you; and we’ll never share your information with others without your permission.

Wish us luck!
–Margie and Dave Newman

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Four tips for journalists crossing-over into PR

Hello there, talented journalist!

I’m often approached by print and broadcast reporters and editors like you for tips on transitioning into a career in public relations. After years—even decades—of researching, reporting, investigating and doing your best to file balanced, accurate and timely stories, you’re contemplating making the move to the dark side.

Congrats! You’re really going to love it over here. That is, unless you take a job you have enough years, but not the experience for; assume you are still going to see your name in the paper; or negotiate a salary that does not take into account the overtime you’re about to give up. Yikes!

Never fear, I’m happy to help. Here are the pitfalls and pick-me-ups you’ll need to remember in order to rock out your new career:

Your decade of newsroom experience does not equal a decade of communications management experience.

Public relations isn’t rocket science, but it is a learned skill set. Just like “talking to reporters” everyday doesn’t make me a great journalist, “talking to PR people” doesn’t translate into mastery of project management, strategy and proposal memos, event planning, running a client’s budget, dealing with corporate bureaucracy and crafting and implementing a media relations campaign.

If you walk into a room of experienced PR folks and declare that although you’ve never done their job, you’re awesome at it, they will turn on you so fast it will make your head spin. And you need those flacks because you’ve never done this before…

Accept that you don’t know what you don’t know—then, seek out an employer who understands that.

Take a job at a public relations or public affairs firm that understands that although you come with a highly-valuable skill set, you must be trained in—and given time to learn—the actual craft of public relations.

I strongly encourage you to NOT make your first communications gig a “Communications Director” for a company, or any place that expects you to be a one-woman show. Read More…

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DC Flacks featured in The Washington Post

I was thrilled when Lisa Byrne’s DC Event Junkie profiled the DC Flacks Two Year Anniversary happy hour. The feature brought us several new members and tons of exposure on Twitter. Who could ask for anything more? So, when a Washington Post photographer decided to cover the event after reading about us on Lisa’s site, it was a double bonus! Thank you, Lisa, for enabling this fabulous coverage of DC Flacks’ second birthday:

DC Flacks Two Year Anniversary featured in The Washington Post! (September 3, 2011)

Read More…

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Meet the WWPR #ELA2011 Finalists!

This morning, I had the absolute pleasure of informing six talented, young DC-area communications professionals that they had been selected as finalists in the Washington Women in Public Relations 2011 Emerging Leaders Awards (ELA). As a WWPR board member and Chair of this year’s ELA’s, I’ve been working towards this day for months; this morning’s announcement makes it so real!

Please join me in congratulating these amazing young professionals who have already made significant contributions to the public relations field!

2011 WWPR Emerging Leaders Awards Finalists

Veronica BrownGibraltar Associates

Jennifer Mastin Giglio, Ogilvy Washington

Katie LilleyHillenby

Amanda Miller LittlejohnMopwater PR

Judy Lubin, Public Square Communications

Tara SilverSilverStrategy

The final three winners will be announced the evening of July 26 at the ELA cocktail reception. Please join us! If you’d like to learn more, volunteer or sponsor this event, email me: ela (at) wwpr (dot) org. Read More…

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Mike Diegel: in PR, tools change, the principles don’t.

{Today’s guest post is from my new friend, former newspaper guy and current communications pro, Mike Diegel. In this post, Mike offers up a fabulous addendum to one of my more popular posts, “Four Ways to Be Successful in PR.”  Numbers three and six are my favorites; share your preferences in the comments!}

When I read Margie’s advice about how to succeed in PR—good stuff, by the way—it reminded me of a profile Q&A I was asked to participate in nearly five years ago for the Potomac Flacks blog. In addition to the usual bio/how-did-you-get-started questions, I got one related to being successful.

I sent the post to Margie just for kicks, and she asked me to share my answers with you. So here goes, modified only slightly from the original.

What advice would you give to people wanting to advance in PR?

  1. If you can’t cope with deadlines, please do everyone around you a favor and find another line of work.
  2. Don’t stress out over today’s coverage. Learn from it. Tomorrow is another day, another story, another chance to tell yours.
  3. Your integrity and credibility with reporters is all you have to sell. Protect it.
  4. Tell the story, tell it straight and tell it better than anyone else. If you want guidance, read Aristotle’s Poetics and Rhetoric. Some things never change. Read More…
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Susan Hart: when blogging, be true to you.

{Today’s guest post comes from Susan Hart, a Tennessee-based PR pro who pens one of my favorite current events blogs: EveryDayPR. I don’t write about current events here on FlackRabbit, nor comment on them in a public forum; but I love reading about them. Especially when folks’ views are relevant, quick reads that make me think. Susan’s blog fits that bill. In this post, she talks about what set her on the path to blogging and how she’s stayed true to herself along the way.}

My New Year’s resolutions for 2009 were to read the Bible and learn about social media, two completely unrelated goals or so I thought.  The two goals actually couldn’t have been more related.

So I became my own client. I immediately set up accounts on Facebook, Twitter, et al.  I also started my EveryDayPR blog to have a venue to express an experienced public relations take on industry topics or current events. I was confident that people were begging to know what I thought about things.

This brings me to the single most important lesson of blogging: Be yourself. If you can’t be you, then who are you going to be?

I never started EveryDayPR to grow Hart Public Relations. The reality was that I was opinionated, a decent writer and a thinker. In my experience, effective public relations leaders from the C-Suite to department heads want thinkers on their team. Thinkers equate to problem solvers. Problem solvers mean happy clients and employers. I am rewarded on a number of levels when happiness happens. Read More…

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