Why you should love metrics and memos
I could actually hear your collective eye roll. I’m sure there are times when you’d rather be forced to sit through the Transformers sequel again than talk about metrics. And Lord knows you hate writing memos. But humor me and read these three reasons why you should learn to embrace both:
1. Measuring things helps you prove your worth: There’s no easy way to say this: new media offers communications professionals the opportunity to document, track and measure just about every aspect of our productivity and if you’re not taking advantage of it, you’re crazy. Metrics are not just for corporations and/or folks who like to avoid doing things unless they are measurable. Metrics give you proof that your ideas, risks and strategies work. That people are moved by/take action because of what you are doing. And that, my friends, makes you an in-demand pro. Flacks who measure things are getting hired left and right because they can prove they know what they’re talking about. Can you?
2. Writing things down shows you’re a strategist: Memos are a total buzz-kill after your brainstorming session. I get it. But don’t let taking a moment to put your FABULOUS/CRAZY/INNOVATIVE idea down on paper get you down. I guarantee that when you write it down in a clear, thoughtful way, you’ll actually think of more fabulous/crazy/innovative ideas. Writing stuff down also helps you troubleshoot your obstacles, as well as think through how the heck you’re going to sell this idea to your boss, client or board. Most importantly, a well-written memo shows you have the attention span to be strategic. Always a good quality–but not always present–in a PR pro. Read More…
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