Media relations: it’s not for the lazy, arrogant or apathetic
Reading this makes me sad, but David Cay Johnston’s play-by-play on the attitude and work approach of the Obama press shop-o-newbies (answering the phone, anyway) should be required reading for every aspiring public relations pro.
I’ve read Johnston’s words three times now and each time, something different makes me cry a little stands out. Here’s a quick sample:
Its 3 p.m. and the phone in the White House press secretary’s office is ringing. It rings and rings and rings. Eventually, a recorded voice asks callers to leave a message, followed by a second voice saying the voicemail box is full. Read More…


I’m such a sucker for any kind of behind the scenes show or photo gallery. I just stumbled upon this fabulous ![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=15a25f98-8832-49e9-8722-3106ab62b2c0)


