The post that leads the most* Google and Bing searchers to this blog is my October 2008 rant, “Twitter is Useless.” In it, I say that if even a handful of your audience is on Twitter then it cannot be called useless; that very essence of public relations is to focus on a message and communicate that message to the intended audience via whatever communication channel that public uses and views as valid.

It’s a post that generates a decent amount of traffic here, and of course, web surfers who disagree with me.  Just this morning I received a comment from “Joe” in Atlanta: Read More…