{I can always depend on Joe Flood for informative, succinct guest posts. In his most recent FlackRabbit submission, Joe shares some marketing tips for all you creative, self-promoters out there.}

Last year, I published a book. Murder in Ocean Hall is a mystery set in DC about the death of the world’s most famous oceanographer.

Since then, I’ve experimented with social media to get the word out about my first novel. It’s been an interesting experience, one that has taught me a lot about product marketing in this consumer-driven age. Doing it yourself, without a staff or budget, helps you learn marketing tools in a very hands-on fashion.

Here’s what has worked for me:

Facebook – The most important audience for a new book is the author’s friends and family. Facebook is the ideal tool for reaching them. I promoted the book when it came out and at other key points spurring sales. My FB marketing has been simple – I’ve used my status update to tell people about my book.

Kindle – One surprise is that I’ve sold as many Kindle copies as print ones. The Kindle copy of my book is $2.99 (versus $9.99 for print) and people can buy it instantly. Also, Kindle owners seem to read more books than most people. Read More…

I’m prone to exaggeration, but believe me when I say the Amazon Kindle is about the most amazing piece of technology I’ve ever held in my tiny hands. You must go buy one.

Seriously, do it. You’ll not understand how freaking cool this thing is until you own one. You’ll not be sorry, in fact, you’ll be addicted to reading again.

You know how you go through those phases of constant bookish-ness…then it fades. For me, it was always a matter of instant gratification. When I want a book, I want it now. The Veruca Salt in me is completely satisfied by the Kindle.

The Amazon Kindle is the kind of technology you can cuddle up with–yes, even with a cup of tea. It’s not heavy like all the Harry Potter and Twilight books you’re reading.

More good news: if you are embarrassed to be reading the aforementioned works, your secret is safe on the Kindle. No one can see what you’re reading.  So feel free to consume Eat, Pray, Love for the third time. Read More…

A colleague asked me today for a recommended reading list, I thought I’d share it with you, too. Here are my favs; what are yours?

On getting smarter

Getting Things Done, David Allen (buy it)

Bit Literacy, Mark Hurst (buy it)

Stumbling Upon Happiness, Daniel Gilbert (buy it)

Upgrade Your Life, Gina Trapani (buy it)

Outliers, Malcolm Gladwell (buy it)

On grammar

Eats, Shoots & Leaves, Lynne Truss (buy it)

On social media

Trusts Agents, Chris Brogan/Julien Smith (buy it)

On humanity

Night, by Elie Wiesel (buy it)

Memoirs of a Geisha, Arthur Golden (buy it)

For the kid in you

Harry Potter, by J.K. Rowling (buy it)

*don’t laugh – it’s the best book EVER.

Over the holidays I read The Fall of Advertising & The Rise of PR, by Al and Laura Ries. I don’t recommend you buy it and read it; it’s a much better library check out and scan type book.

For one thing, it was published in 2002, which makes reading it’s tales of Segway, Pets.com and The Red Tent pretty boring and stale.

Also, it’s clear the authors are terribly sad to see the age of advertising slip away and do not see a value in PR. I’m not even sure why PR is in the title, honestly. Here’s a gem from Chapter 9, page 85. Emphasis mine:

Perception is the name of the game, and advertising is perceived as the only way to create a better perception. Not true, but that the perception.

And that better alternative is publicity or, as its practitioners like to call it, PR, or public relations.

Whatever you all the function (publicity, PR, or public relations), the objective is the same. Tell your story indirectly through third-party outlets, primarily the media.

There are many disadvantages to PR. You can’t control the content, you can’t control the timing, and you can’t control the visual appearance of your message. You can’t even be sure that any of your messages will be delivered.

But the one advantage of PR makes up for all of its disadvantages. PR has credibility, advertising does not.

Gosh, too bad PR only has ONE advantage. How the heck would ANYONE hope to build up sincere media relationships that will one day help get your message out? If only there was a person one could turn to for media strategy and message control! (sigh).

Clearly, I’m still processing the tone and take-away message of this book. It has been on my read list for a while, which is why I’m sort of bitter about how disappointing the read was.

What about you? Have you read it? What lessons did you learn?

More importantly: Do you agree that PR offers no message control and only boasts ONE advantage, credibility?