{This guest post comes from Joe Flood, who recently taught you how to make your blog look good on the iPhone. Today, Joe explains how to promote your cause and get results by playing nice with others.}

The DC Shorts Film Festival has rapidly grown to be one of the best short film festivals in the country.

I’ve volunteered with the festival for more than five years as a judge, screenplay competition manager, photographer and even sold t-shirts. With this front row seat, I’ve gotten to see what works – lessons for anyone promoting a product or cause.

Quality: DC Shorts has a commitment to quality that’s a reflection of the festival’s founder, Jon Gann. DC Shorts books top venues, like E Street Cinema. Marketing materials, from the web site to brochures, are professionally designed and branded. Great sponsors are wooed, such as Stella Artois and Clyde’s. The films and screenplays for the festival are selected by a rigorous judging process. Read More…