It’s Sunday morning. Do you know what the Internet is saying?
Folks often get a little uncomfortable when I tell them one of the first things I do each Saturday and Sunday morning is scan my Google Reader for industry- and work-related news, and mentions of my campaigns and bosses.
“What about work-life balance?!” they ask/squeal? That’s usually followed by a quip like, “They don’t pay me enough to care about work on the weekend.”
There are many professions where one can and should draw that boundary line. You know I love boundaries. But if you are a professional communicator, manager of a PR campaign or a “social media guru,” be advised that you didn’t sign up for a 9-5 gig. That means that regardless of your pay, if you want to be stellar at your job, you’ll need to know what the Internet is saying about you, your company clients and competition on a Sunday morning. And holidays.
I say “the Internet” because, if you are organized, one quick scan of it can show you most every print and blog mention, a fair amount of broadcast hits and more social media buzz than is necessary. It doesn’t take long–30 minutes, tops. But in public relations, knowing more than your bosses, clients and co-workers is what separates the rookie from the in-demand pro. You should be able to walk into the office on Monday morning and already be up to speed.
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