Meekness is great when you want to inherit the Earth, but if you’ re trying to sell your first book, get elected or manage a public relations campaign, you’re going to need an incredible dose of confidence in your work.  I don’t mean a tiny flicker of belief that your creation, skill set or campaign is worth folks’ time. I’m talking sincere, this-is-the-best-thing-since-sliced-bread type of language, strategy and passion that builds momentum.

Momentum is the secret ingredient in any successful promotional effort, be it one you’re doing for yourself or on behalf of someone paying you. I say  it’s a “secret” because your to-do list likely doesn’t say “build momentum” anywhere on it, but that’s what you’re actually doing when you embark on a series of public events and actions.

Without momentum, folks ain’t buying your book/running your story/hiring you/voting for you/attending your event. That’s why sending out one press release and calling it a day doesn’t get you much. You’ve got to have a strategy in place to keep the public talking about you. You know you’re succeeding when one day someone looks around and says, “Good grief! That person/candidate/idea/innovation is everywhere!” Read More…