Let’s talk about what distinguishes an unstoppable PR “professional” from a PR “shockingly average-al.” Not be confused with the Three Signs of an Effective Flack, this is a conversation about work approach. I’ll start:

To a great flack, the state of your reputation is an intensely personal responsibility.

Be it day-to-day grunt work, shielding you from unimportant drama, proactive strategy or reactive crisis response–the minds of these folks are anchored to an unshakable urge to enhance your reputation AND keep you from damaging it. Read More…