A few months ago, my hubby shared with me via Google Reader a feed about PitchEngine, the free social media release (SMR) builder-program-thing created by a very smart flack out of Wyoming.

A social media release? Yes! Think of it as your traditional press release to non-traditional folks like Twitter-ers, Facebookers, Google and folks/bots who like to search Google.

Just like your traditional press release, the SMR includes a headline, description text and a boilerplate including company logo, description and contact information. Unlike that traditional release, your SMR includes photos, logos and links to online videos and relevant social media accounts like Twitter, Facebook, etc.

The finished product is a one-stop online shop for the interested reader and reporter. Read More…