Last week, I sat 800 miles away and watched as my hometown drowned. I’ve lived in D.C. for one full year now, but Nashville is home. I’m a communicator–a good one–but I don’t know how to express how much my heart hurts for my city. I can’t find a way to verbalize it. My fingers refuse to put pressure on the keys when I try to type it out.

The good news: I don’t have to worry about my inability to explain how I feel, folks like Patten Fuqua,  A.C. Kleinheider and countless others have said it all for me–for all of us. Powerfully, honestly, beautifully.

My one contribution to the discussion is over at Her Nashville magazine. As the post says, I’m completely in awe over the way Nashvillians are using social media platforms to communicate, connect and share information in such a meaningful way. Facebook, Twitter, text messages, YouTube, Flickr, blog posts, websites.  Nashvillians have taken to the Web and it’s working. Read More…

…it’s not merely a business mantra, it’s the latest social media trend.

In the May issue of Her Nashville magazine, you’ll find a brief tutorial on location-based social networks Gowalla and Foursquare, which utilize GPS and those fancy smartphones to allow you to “check in” to places you visit, tell folks where you are, and post your thoughts along the way. Here’s a teaser and–of course–a little “surf with caution” reminder:

Both Gowalla and Foursquare give you the option to share your check ins and travels via Facebook and Twitter. I don’t do this, but you may want to. How much info you share and who your “friends” are is all yours to control. For these location-based networks — unlike Twitter, which is designed for stranger-to-stranger info sharing — I only friend my actual friends, but I’m sort of protective like that … with who knows my whereabouts at any given time.

Like most technological wonders, what the Gowalla and Foursquare creators conceived now makes up only a fraction of what they actually do. Just think about Twitter as geeks knew it in 2007 compared to Twitter as the world knows it today. What started out as an odd text messaging service known to a few thousand people is now a global, real-time, information-sharing phenomenon. READ THE FULL COLUMN!

I usually base my Chic Geek columns on reader questions, ideas from co-workers and/or brainstorming sessions with my husband, but no one has really asked me to write about location. In fact, no one outside of my geek friends ever mentions location-based apps, which makes me think it’s time I wrote about them. Read More…

Thank you, Katie Place, for the invitation to share with your University of Maryland public relations class my thoughts about Web content strategy and my obsession with the Internet.

Among other things, we talked about the importance of ensuring your Web and new media content is truly in service to the audience you’re trying to reach, as well as the goal of your communications campaign.

Does the client just want Twitter because everyone else is doing it? Or is there a purpose? The burden is on you, the PR pro, to ask these questions of your client.

Of course, you know I can’t speak to a group of people and not work in a quick lecture on how there is no privacy on the Internet and how if you want to be known for your pr and new media expertise, you must strive to be your own guinea pig. So there was plenty of that, too. Read More…

Here's a shot of Team Newman in the wild at SXSW 2007. Many thanks to Joe Flood for the documentation.

This is the first year since 2006 that one or both members of Team Newman are not making an appearance at South by Southwest Interactive (SXSWi), the geek conference in Austin, TX.

It’s not that we haven’t loved it. Our SX adventures of yore enabled us to be among the first to try Twitter, discover Ze Frank, meet our good friend Joe Flood and give Gowalla a go. It also did wonders for our sticker collection. But after AT&T’s Great Network Failure of 2009, and attending one-too-many Twitter panels, we’re taking a break.

We wish many a Chris Brogan and Guy Kawasaki sighting, much fabulous swag and free beer to those thousands of social media guinea pigs in attendance. Have fun and consume tons of Stubbs BBQ for us!
Read More…

I’ve received a few emails from folks asking about my motivation for starting the DC Flacks happy hour, how I organize it, get folks to show up each month, and if they can copy the format in their town. Well, sure! And I’m happy to help! Here’s how DC Flacks came to be (feel free to plagiarize as much or as little as you want):

I like talking to strangers. Dave and I moved to DC last May. I was new to this city and needed a way to meet my fellow public relations and public affairs pros. So, I declared a happy hour and folks actually showed up. At first, there were just a handful of us. Then Twitter word-of-mouth took over; we had 40 folks in January and nearly 60 in February. Out of my purely selfish desire to meet new folks, DC Flacks was born. If you like talking to strangers, you’re gonna do great as a ___ Flacks host/hostess.

I heart Meetup.com. I had accompanied Dave on various adventures of the Nashville Photography Meetup that he founded back in 2006, so I was familiar with the concept. You don’t have to use Meetup to organize your happy hour, of course, but if you want to, here’s how: Read More…

{Our next guest post is courtesy of D.C. flack and photographer Stacey Viera, who ponders how much disclosure to provide when promoting your clients on social networks and/or entering into partnerships with other vendors.}

“In the interest of full disclosure.” How often do you use those six little words? I would argue, probably not often enough.

I acknowledge that full disclosure can be overused. “In the interest of full disclosure, I’m married.” Hey, I didn’t ask if you wanted to go on a date. I just wanted to know if you were done with the Metro section of the paper so that I could read it!

But how often do we see a Tweet from a PR person promoting their “friend,” only to find that it originated from a paid client relationship? Or a Facebook link for a “beautifully designed new blog” that we only later learn was designed by the same person who posted the link? Read More…

Clearly, people on Twitter enjoy reading about common PR career misconceptions. I know this because I’ve started to Tweet links to my posts using the free link-shortener and tracker called bit.ly. It makes your link smaller, thus, Twitter-friendly. And after you share your link, you’ll be able to see in real-time how many people click on that link, when it is re-Tweeted and by whom, and when it’s shared on Facebook and Friend Feed. Like this:

If you work at a place (or for clients) who demand metrics, bit.ly gives you the data you’ll need to see how much traction your message is getting. Read More…

I’ve often wondered how one goes about creating a LinkedIn group. The other day, I found out by starting one for DC Flacks. Now, if someone at work asks me about the pros/cons/ins/outs of this particular tool, I’ll be able to speak with some authority because I’ve actually done it.

Some goes for the social media consulting I do on the strategic use of blogs, Twitter, PitchEngine, Facebook, Foursquare, Yelp, etc. I know how to do these things well because I’ve used them for myself and continue to explore their uses.

It’s the story of Team Newman‘s life, really. Dave and I play around on the Internet and try out new things. The stuff we try personally often ends up benefiting the folks who hire us. It’s not that we magically know geekery, it’s that we get a lot of practice. Read More…

DC Flacks will celebrate a HAPPO Happy Hour this Tuesday at District Chop House in Downtown D.C. If you’re a communicator in the area, please join us! RSVP here.

ABOUT HAPPO

If you’re following social media and PR Twitters like Mike Schaffer, Robert French, Heather Huhman or Sarah Evans, you’ve likely read about HAPPO via the hashtag #HAPPO. It stands for Help a PR Pro Out, a brilliant concept that connects PR job seekers with employers looking for top talent.

Although folks are Tweeting gigs and using the hashtag daily, the real event is on Friday, February 19, from 10am-2pm CT, when some of the nation’s leading PR pros will Tweet job openings and help facilitate matches. Read More…

I really can’t imagine anything worse than syncing your Twitter account with your LinkedIn profile. The thought of someone’s drunken Tweets perched just inches above their virtual resume simply makes me want to cry.

But there is something to be said for showing future employers and peers that you possess a working knowledge of social and new media, so having a visible link to your Twitter account makes good sense. I just don’t want it streaming my Tweets, even if they are industry-related. Fortunately–thanks to Twitter hashtag magic–we can have our cake and LinkedIn, too: Read More…