Here's a shot of Team Newman in the wild at SXSW 2007. Many thanks to Joe Flood for the documentation.
This is the first year since 2006 that one or both members of Team Newman are not making an appearance at South by Southwest Interactive (SXSWi), the geek conference in Austin, TX.
It’s not that we haven’t loved it. Our SX adventures of yore enabled us to be among the first to try Twitter, discover Ze Frank, meet our good friend Joe Flood and give Gowalla a go. It also did wonders for our sticker collection. But after AT&T’s Great Network Failure of 2009, and attending one-too-many Twitter panels, we’re taking a break.
We wish many a Chris Brogan and Guy Kawasaki sighting, much fabulous swag and free beer to those thousands of social media guinea pigs in attendance. Have fun and consume tons of Stubbs BBQ for us!
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I’ve received a few emails from folks asking about my motivation for starting the DC Flacks happy hour, how I organize it, get folks to show up each month, and if they can copy the format in their town. Well, sure! And I’m happy to help! Here’s how DC Flacks came to be (feel free to plagiarize as much or as little as you want):
I like talking to strangers. Dave and I moved to DC last May. I was new to this city and needed a way to meet my fellow public relations and public affairs pros. So, I declared a happy hour and folks actually showed up. At first, there were just a handful of us. Then Twitter word-of-mouth took over; we had 40 folks in January and nearly 60 in February. Out of my purely selfish desire to meet new folks, DC Flacks was born. If you like talking to strangers, you’re gonna do great as a ___ Flacks host/hostess.
I heart Meetup.com. I had accompanied Dave on various adventures of the Nashville Photography Meetup that he founded back in 2006, so I was familiar with the concept. You don’t have to use Meetup to organize your happy hour, of course, but if you want to, here’s how: Read More…
{Our next guest post is courtesy of D.C. flack and photographer Stacey Viera, who ponders how much disclosure to provide when promoting your clients on social networks and/or entering into partnerships with other vendors.}
“In the interest of full disclosure.” How often do you use those six little words? I would argue, probably not often enough.
I acknowledge that full disclosure can be overused. “In the interest of full disclosure, I’m married.” Hey, I didn’t ask if you wanted to go on a date. I just wanted to know if you were done with the Metro section of the paper so that I could read it!
But how often do we see a Tweet from a PR person promoting their “friend,” only to find that it originated from a paid client relationship? Or a Facebook link for a “beautifully designed new blog” that we only later learn was designed by the same person who posted the link? Read More…
Clearly, people on Twitter enjoy reading about common PR career misconceptions. I know this because I’ve started to Tweet links to my posts using the free link-shortener and tracker called bit.ly. It makes your link smaller, thus, Twitter-friendly. And after you share your link, you’ll be able to see in real-time how many people click on that link, when it is re-Tweeted and by whom, and when it’s shared on Facebook and Friend Feed. Like this:
If you work at a place (or for clients) who demand metrics, bit.ly gives you the data you’ll need to see how much traction your message is getting. Read More…
I’ve often wondered how one goes about creating a LinkedIn group. The other day, I found out by starting one for DC Flacks. Now, if someone at work asks me about the pros/cons/ins/outs of this particular tool, I’ll be able to speak with some authority because I’ve actually done it.
Some goes for the social media consulting I do on the strategic use of blogs, , PitchEngine, Facebook, Foursquare, Yelp, etc. I know how to do these things well because I’ve used them for myself and continue to explore their uses.
It’s the story of Team Newman’s life, really. Dave and I play around on the Internet and try out new things. The stuff we try personally often ends up benefiting the folks who hire us. It’s not that we magically know geekery, it’s that we get a lot of practice. Read More…
DC Flacks will celebrate a HAPPO Happy Hour this Tuesday at District Chop House in Downtown D.C. If you’re a communicator in the area, please join us! RSVP here.
ABOUT HAPPO
If you’re following social media and PR Twitters like Mike Schaffer, Robert French, Heather Huhman or Sarah Evans, you’ve likely read about HAPPO via the hashtag #HAPPO. It stands for Help a PR Pro Out, a brilliant concept that connects PR job seekers with employers looking for top talent.
Although folks are Tweeting gigs and using the hashtag daily, the real event is on Friday, February 19, from 10am-2pm CT, when some of the nation’s leading PR pros will Tweet job openings and help facilitate matches. Read More…
I really can’t imagine anything worse than syncing your Twitter account with your LinkedIn profile. The thought of someone’s drunken Tweets perched just inches above their virtual resume simply makes me want to cry.
But there is something to be said for showing future employers and peers that you possess a working knowledge of social and new media, so having a visible link to your Twitter account makes good sense. I just don’t want it streaming my Tweets, even if they are industry-related. Fortunately–thanks to Twitter hashtag magic–we can have our cake and LinkedIn, too: Read More…
Some folks claim Twitter performs all sorts of magic marketing spells. But we all know Twitter was really created to share on the Internet AWESOME stuff like this that makes me some people spit Sprite onto the keyboard: Read More…
From the latest issue of the Levick Strategic Communications e-newsletter:
While social media sites are as diverse as the millions of people that use them, they are all, for the most part, interrelated. This is precisely what makes the digital space ‘viral.’ Today, a single reputation-damaging blog post, Facebook update, tweet, or YouTube video can reach around the world in a matter of minutes. If you’re not actively watching and listening for mentions of your company, its brands, and your own leadership, you lose critical intelligence that can be utilized to stem a crisis before it happens. Read More…
This is a morbid, buzz-killing topic, but it’s really important. My January Her Nashville Chic Geek column pushes you to think about who–if anyone–will take over your online identity, accounts, etc. when you leave this world.
Here’s teaser; read the full thing at HerNashville.com:
If I should die before I wake, my Facebook password my husband should take. Oh, and an auto-reply message on my Gmail he should make, but my Twitter, LinkedIn,eBay, and PayPal accounts he may forsake … Read More…
